Weight Watchers

The weight-loss space has never been noisier. Between TikTok trends, influencer promises, and the rise of GLP-1s, people feel overwhelmed, skeptical, and unsure who to trust. For WeightWatchers, the real challenge wasn’t awareness - it was belief.

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We partnered with WeightWatchers to launch Watch It Work - a new campaign to reassert the brand’s role as the most trusted name in weight loss. We redefined one of the brand’s most familiar words - “watch” - and elevated it into a bold, strategic platform: a call to see progress in action.

We partnered with WeightWatchers to launch Watch It Work - a new campaign to reassert the brand’s role as the most trusted name in weight loss. We redefined one of the brand’s most familiar words - “watch” - and elevated it into a bold, strategic platform: a call to see progress in action.

The campaign marked a powerful return to form - reclaiming Weight Watchers’ voice in the cultural conversation and reintroducing the brand as a modern, multichannel leader in behavior-based and medical-supported weight loss.

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The campaign rolled out across TV, OOH (including Times Square), paid and organic social, and premium podcast integrations—across all 11 WW markets, with major investments in the US, UK, France, and Germany.

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