Public

There’s a new generation of investors emerging: they’re disciplined, purposeful, and focused on the long-term.

‍

Rather than betting on momentary fads or meme stocks, they seek platforms that support thoughtful investment strategies and transparent tools.

To resonate with these discerning investors, we developed a manifesto spot, featuring Timothy Olyphant, that pokes fun at the casual and risky investing culture that has emerged over the past few years.

We then paired that with an elevated documentary-style testimonial series featuring actual users who tell their own stories of how they take investing seriously.

By authentically highlighting real investor stories - such as David’s disciplined long-term strategy, Angela’s data-driven decision-making, and Jake’s strategic options trading - Public has clearly differentiated itself from hype-driven trading apps and outdated incumbents.