CarGurus
Transforming a brand campaign into a content platform.
Client
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CarGurus - The Big Deal Show
type
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Brand Identity
location
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New York
To keep the momentum going from CarGurus’ Big Deal campaign, we teamed up with actor and comedian Paul Scheer to launch The Big Deal Show - a celebrity-packed content series that turns car stories into cultural moments.
The idea was simple: take what was working and make it bigger, louder, and built for the scroll. So we turned the Big Deal platform into a full-blown variety show, packed with unexpected celeb pairings, nostalgic road trip stories, and real-life “big deal” moments behind the wheel.
Oh...and we gave away some cars along the way...
The Big Deal Show is built to entertain, optimized to convert, and ready to travel across every channel.
more work
Create attention-grabbing, audience-specific content to drive traffic to cargurus.com
Going beyond the sale and into life’s biggest moments.
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